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GfK records excellent half-year performance. Nuremberg, August 15, 2011 - The GfK Group continued the pleasing growth trend already established in the first quarter of 2011. In the second quarter of the year, GfK achieved a significant increase in sales and income compared with the first quarter of 2011 and the same period in the previous year. In addition, net debt was considerably reduced. In view of the continuing good order intake and the business trend to date, GfK confirms the guidance it gave at the start of the financial year, despite the current uncertain global economic situation. Read more
Change of CEO at GfK SE. Nuremberg, August 1, 2011 - In its meeting today, the Supervisory Board of GfK SE appointed Matthias Hartmann as the new CEO of GfK SE with effect from January 1, 2012 at the latest. Matthias Hartmann (45) will take over as CEO from Professor Dr. Klaus L. Wübbenhorst, who, after 20 years on the GfK Management Board, 13 of which were spent as CEO, has decided not to extend his current contract for personal reasons. Hartmann has been appointed for three years. Read more
La cesta de la compra online, un 22% más barata en función del supermercado elegido. Madrid, 20 de julio de 2011 - La elección del supermercado a la hora de realizar la compra online de productos de gran consumo puede suponer al consumidor un ahorro del 22%. Los productos de charcutería y los quesos son los que mayor oscilación de precio registran de unos comercios a otros. En el extremo opuesto, las bebidas y lácteos apenas sufren variaciones en el coste. Leer más
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Global Pulse March 17 2009 - Recessionary Marketing - Ordinarily, those who veer off the beaten path are viewed as eccentric or worse. Nowadays, however, the well-trodden path is heading downhill and it's advisable to seek an alternative route in the consumer marketplace. Read more
Global Pulse Feb. 25 2009 - BRICKS as Bullwarks - It's hard to know where to turn for goods news in this economic climate. One possible glimmer is in the BRIC markets. Although Brazil, Russia, India and China are hardly immune from the global downturn, they remain viable markets for businesses that understand their consumers aspirational values and attitudes. Read more
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